Branding Bullsh*t

Branding Bullsh*t

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Design Has a "Brand Strategy" Problem.
How a Fixation on Strategy is Distracting Designers and Hurting Businesses.
 • 
Austin Franke
16
Why LinkedIn Is Full Of Platitudes And "Horsesh*t"
Mark Ritson's trolling provides us with insight.
 • 
Austin Franke
3
"Meaningless Distinctiveness": 20 Examples and Their Backstories.
Lions and Nazis and "Mother McDonald's Breasts," Oh My!
Branding Myths - Differentiate or Die
Customers rarely perceive differentiation, and the few that do, shouldn't be the focus of your marketing efforts.
 • 
Austin Franke
2
2025 Super Bowl Ads - Winners and Losers
My controversial picks for the best and worst Super Bowl ads of this year.
 • 
Austin Franke
2
Branding Bullsh*t Is Not Harmless.
My family's 101-year-old restaurant and the consequences of bad advice.
 • 
Austin Franke
2
Boring Ads Can Be Effective Too.
Cringe personal injury lawyers are on to something.
 • 
Austin Franke
3
Is Brand Strategy Bullshit?
I talk about why brand strategy is overkill and a distraction when applied to design in my conversation with Stef Hamerlinck of the Let's Talk Branding…
 • 
Austin Franke
 and 
Stef Hamerlinck
2
I Don't Wanna Grow Up, I'm A...Powerful Brand Asset.
Jingles deserve a comeback.
 • 
Austin Franke
Brand Love Won't Save Your Soul
Why Brand Love Is Exploitative And Dishonest
 • 
Austin Franke
Creative Awards Don’t Build Brands.
At this year's Cannes Lions awards, agencies will win applause and clients will lose effectiveness.
 • 
Austin Franke
2
2024 Super Bowl Ads - Winners and Losers
Why the Catholic ad made my WORST list (even though I'm a devout Catholic) and why the most annoying ad made my BEST list.
 • 
Austin Franke
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