Customers rarely perceive differentiation, and the few that do, shouldn't be the focus of your marketing efforts.
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Watch Episode #1 of My New Show with Stef HamerlinckWatch now (28 min) | Stef Hamerlinck, host of the industry-leading Let's Talk Branding podcast, and I launched a new video series where we rant about…
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The BS Show #2: Breaking Bad & Better Call Saul Advertising AnalysisWatch now (35 min) | Stef and I analyze Saul Goodman's ads in Breaking Bad and Better Call Saul as well as my city's real-life Saul Goodman, David…
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Which ads will actually sell products, and not just entertain consumers or win advertising awards?
Learn why the most watched Super Bowl ad of all time likely benefited the agency behind the ad more than Volkswagen.
What does the Beanie Baby craze of the late 1990s tell us about the power of branding and labels?
Why I use the word "bullshit" to expose the marketing industry.
From Papyrus fonts, to abstract swooshy people logos, I take a quick look at my local chiropractor brand cliches.
A world without branding & advertising might seem like a utopia, but I wouldn't want to live in that world.
Why have we anointed a handful of Christmas movies as Christmas classics? I do some digging.
Mission Statements don't inspire anyone or keep them accountable, regardless of how well they are written.
From earthy colors, to unrealistic diversity in ads, I take a quick look at a few coffee shop cliches.