For anyone new here, I’m the founder of Woo Punch, a brand consultancy rooted in evidence-based brand design. I write about the evidence that debunks brand purpose, differentiation, brand love, loyalty marketing, customer personas, color psychology, mission statements, customer engagement, AdTech, and “hustle culture.”
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Growing up in the back seat of my mom’s minivan, running errands with my three siblings, a catchy song would often play on the radio. We all knew the lyrics by heart. But this song wasn’t by Elton John, Boys II Men, or Whitney Houston—the pop stars my mom loved in the '90s. It was written in 1982 by Linda Kaplan Thaler, with help from bestselling crime novelist James Patterson of all people.
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