Customers rarely perceive differentiation, and the few that do, shouldn't be the focus of your marketing efforts.
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In Part 2 of our Design Thinking series, we discuss the reality of innovation and the myth of IDEO's success.
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In Part 1 Stef and I discuss IDEO's lack of awareness when coining the term "design thinking," its red flags, and the flawed case for "disruptive…
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Writer Nick Asbury interviews me about my views on brand purpose, Catholicism, "unschooling," and social media.
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Stef and I debunk the idea that brands can grow significantly without paid marketing. We also discuss the startup and branding community's…
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Listen to my 15-minute masterclass on why brand love is a myth, followed by an interview with the host of the Brand Tuned Podcast, Shireen Smith.
In this episode, Stef and I discuss absurd press releases for a Toys R' Us rebrand, a Velveeta Ad Campaign, and KFC's new tagline.
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