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Design Has a "Brand Strategy" Problem.
How a Fixation on Strategy is Distracting Designers and Hurting Businesses.
Mar 3, 2025
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Austin Franke
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More About Me
Mar 23
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Austin Franke
5
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Why LinkedIn Is Full Of Platitudes And "Horsesh*t"
May 22, 2024
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Austin Franke
14
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2026 Super Bowl Ads - Winners and Losers
Feb 9
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Austin Franke
7
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Category-Defiant Distinctiveness in Action
Feb 23
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Austin Franke
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Recent posts
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More About Me
How I help brands, why I traveled down the marketing science rabbit hole, and why ADHD is my secret branding weapon.
Mar 23
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Austin Franke
5
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Category-Defiant Distinctiveness in Action
A companion piece for my previous article; Where Meaning-Free Distinctiveness Jumped the Shark
Feb 23
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Austin Franke
3
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The Secret Stuff of Successful Super Bowl Ads
It's not entertainment, tugged heartstrings, or humor—it's distinctiveness
Feb 13
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Austin Franke
5
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2026 Super Bowl Ads - Winners and Losers
My controversial picks for the best and worst Super Bowl ads of this year.
Feb 9
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Austin Franke
7
2
5
Where "Meaning-Free Distinctiveness" Jumped the Shark
The Ehrenberg-Bass Institute takes their prescription too far. Here's what brands can do instead.
Nov 18, 2025
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Austin Franke
10
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I’m Writing a Book: Show The Duck—The Hidden Power of Distinctiveness to Grow Brands
Here's a sneak peek.
Nov 10, 2025
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Austin Franke
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Work with Woo Punch 🥊
Memorable Brands. No Bullsh*t.
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About Austin Franke
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