Branding Bullsh*t | Austin Franke | Substack

Customers rarely perceive differentiation, and the few that do, shouldn't be the focus of your marketing efforts.

In Part 2 of our Design Thinking series, we discuss the reality of innovation and the myth of IDEO's success.

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Stef Hamerlinck

Nov 23

In Part 1 Stef and I discuss IDEO's lack of awareness when coining the term "design thinking," its red flags, and the flawed case for "disruptive…

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Stef Hamerlinck

Nov 8

Writer Nick Asbury interviews me about my views on brand purpose, Catholicism, "unschooling," and social media.

Oct 17

Stef and I debunk the idea that brands can grow significantly without paid marketing. We also discuss the startup and branding community's…

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Stef Hamerlinck

Oct 4

Listen to my 15-minute masterclass on why brand love is a myth, followed by an interview with the host of the Brand Tuned Podcast, Shireen Smith.

Sep 19

In this episode, Stef and I discuss absurd press releases for a Toys R' Us rebrand, a Velveeta Ad Campaign, and KFC's new tagline.

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Stef Hamerlinck

Sep 6

In this episode, we discuss some bad/good examples in OOH (out of home) advertising. We also discuss a Toys R' Us rebrand press release and the…

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Stef Hamerlinck

Aug 23

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