Customers rarely perceive differentiation, and the few that do, shouldn't be the focus of your marketing efforts.
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The BS Show #2: Breaking Bad & Better Call Saul Advertising AnalysisWatch now (35 min) | Stef and I analyze Saul Goodman's ads in Breaking Bad and Better Call Saul as well as my city's real-life Saul Goodman, David…
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Watch Episode #1 of My New Show with Stef HamerlinckWatch now (28 min) | Stef Hamerlinck, host of the industry-leading Let's Talk Branding podcast, and I launched a new video series where we rant about…
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From Papyrus fonts, to abstract swooshy people logos, I take a quick look at my local chiropractor brand cliches.
From pointy swooshes to bullshit science, I take a quick look at a few mattress brand cliches.
From earthy colors, to unrealistic diversity in ads, I take a quick look at a few coffee shop cliches.
Which ads will actually sell products, and not just entertain consumers or win advertising awards?
A world without branding & advertising might seem like a utopia, but I wouldn't want to live in that world.
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Branding Bullsh*t