Is Brand Strategy Bullshit?

I talk about why brand strategy is overkill and a distraction when applied to design in my conversation with Stef Hamerlinck of the Let's Talk Branding podcast.

For anyone new here, I’m the founder of Woo Punch, a brand consultancy rooted in evidence-based brand design. I write about the evidence that debunks brand purpose, differentiation, brand love, loyalty marketing, customer personas, color psychology, mission statements, customer engagement, AdTech, and “hustle culture.”

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I reject brand strategy as a tool for brand design.

I recently shared why with Stef Hamerlinck on the Let's Talk Branding podcast.

BEFORE SOME WRITE ME OFF, let me clarify what I'm NOT saying:

1. Proper brand strategy, centered around the 4 P's and re-evaluated to adapt to changing markets, is absolutely necessary for all brands to succeed. It's just not always necessary for brand design.

2. You do have to understand the market, customers, and your client to design brand assets that roughly fit the product, category, and brand. But, this only requires a few intelligent conversations with clients and a little research. Not a "workshop."

Now hear what I AM saying:

Look out for a new Branding Bullshit article on the topic soon as well.

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