Don’t Fall For It.

Customers don’t want to "engage" with brands, marketers don't need to "differentiate or die," traditional advertising is not dead, customer loyalty is overrated, customer personas are destructive, online advertising is a massive bubble waiting to pop, mission statements don’t inspire anyone, color psychology is a pseudoscience, and consumers will see right through any attempt to “identify with their values.”

Stay up-to date on all the bullshit, and the evidence that debunks it from Brand Strategist Austin Franke of

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Austin Franke, founder of Woo Punch debunks branding, marketing, and advertising bullshit with evidence.


I am the founder of Woo Punch, a brand consultancy specializing in brand design and branded advertising content.