Don’t Fall For It
Customers don’t want to "engage" with brands, marketers don't need to "differentiate or die," traditional advertising is not dead, exclusive customer loyalty is overrated, customer personas can be destructive, online advertising is a massive bubble waiting to pop, mission statements don’t inspire anyone, color psychology is a pseudoscience, and consumers will see right through any attempt to “identify with their values.”
Branding Bullsh*t is a free subscription that helps you stay on top of the bullshit—and the evidence that tears it apart—with founder Austin Franke of woopunch.com.
NEW: What The Duck!
What The Duck! is a paid subscription that dives into the wild, unexpected histories behind iconic brands—the origin stories of their names, logos, mascots, jingles, and unforgettable campaigns. Why is a pizza chain called Domino’s? How did a prank lead to the Pringles mascot being named Julius? Which bestselling crime novelist wrote the Toys R’ Us jingle? And more.
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