Don’t Fall For It.
Customers don’t want to "engage" with brands, marketers don't need to "differentiate or die," traditional advertising is not dead, exclusive customer loyalty is overrated, customer personas can be destructive, online advertising is a massive bubble waiting to pop, mission statements don’t inspire anyone, color psychology is a pseudoscience, and consumers will see right through any attempt to “identify with their values.”
Stay on top of the bullshit—and the evidence that tears it apart—with founder Austin Franke of woopunch.com.
Follow us on Social Media:
Subscribe to Branding Bullsh*t
People
I am the founder of Woo Punch, a brand consultancy specializing in brand design and branded advertising content.