Branding Bullsh*t

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Crossword Puzzle - Mission Statements
Can you guess the popular brands behind these cliche, lofty, and arrogant mission statements?
 • 
Austin Franke

May 2024

Why LinkedIn Is Full Of Platitudes And "Horsesh*t"
Mark Ritson's trolling provides us with insight.
 • 
Austin Franke

February 2024

2024 Super Bowl Ads - Winners and Losers
Why the Catholic ad made my WORST list (even though I'm a devout Catholic) and why the most annoying ad made my BEST list.
 • 
Austin Franke

March 2023

#9: Stef, myself, and ChatGPT discuss the 2023 Super Bowl Commercials.
We discuss beloved ads that sucked, an ad I hated that worked, and one ad that is so bad I could write an entire article on it. Plus, guest appearances…
 • 
Austin Franke
 and 
Stef Hamerlinck
37:26

February 2023

2023 Super Bowl Ads - Winners and Losers
Find out which audience favorite made my WORST list and why two ads I didn't enjoy made my BEST list.
 • 
Austin Franke

December 2022

#8: Yes, Design Thinking (& Innovation) is Bullsh*t - Part 3
Listen now (35 min) | In Part 2 of our Design Thinking series, we discuss why Design Thinking is a poor tool for innovation and Austin reveals his…
 • 
Austin Franke
34:52

November 2022

#7: Yes, Design Thinking (& Innovation) is Bullsh*t - Part 2
In Part 2 of our Design Thinking series, we discuss the reality of innovation and the myth of IDEO's success.
 • 
Austin Franke
35:43
#6: Yes, Design Thinking (& Innovation) is Bullsh*t - Part 1
In Part 1 Stef and Austin discuss IDEO's lack of awareness when coining the term "design thinking," its red flags, and the flawed case for "disruptive…
 • 
Austin Franke
32:02

October 2022

Talking Brand Purpose With Nick Asbury
Writer Nick Asbury interviews me about my views on brand purpose, Catholicism, "unschooling," and social media.
 • 
Austin Franke
#5: Do We Really Need Marketing? Yes. Even Tesla.
Stef and Austin debunk the idea that brands can grow significantly without paid marketing. We also discuss the startup and branding community's…
 • 
Austin Franke
36:18

September 2022

Calling Bullsh*t on Brand Love: My Episode of the Brand Tuned Podcast
Listen to my 15-minute masterclass on why brand love is a myth, followed by an interview with the host of the Brand Tuned Podcast, Shireen Smith.
 • 
Austin Franke
#4: Absurd Branding Press Releases
Stef and Austin discuss absurd press releases for a Toys R' Us rebrand, a Velveeta Ad Campaign, and KFC's new tagline.
 • 
Austin Franke
38:46
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