Branding Bullsh*t

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February 2023
2023 Super Bowl Ads - Winners and Losers
Find out which audience favorite made my WORST list and why two ads I didn't enjoy made my BEST list.
 • 
Austin Franke
Resend: Last Year's Super Bowl Ad Winners and Losers
Read my analysis of last year's Super Bowl ads if you want something to talk about with friends this Sunday or more of a reason to watch this year's…
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Austin Franke
Resend: Bad Ads - VW's "The Force"
The Super Bowl is around the corner. Prepare for this year's ads by reading my previous article on why I think the most iconic Super Bowl ad of all time…
 • 
Austin Franke
December 2022
The BS Show is Now a Podcast!
You can now listen to The BS Show on the go.
 • 
Austin Franke
 and 
Stef Hamerlinck
Resend: How Christmas Movies Grow
It's Christmas time again, so I'm re-sending out my "How Christmas Movies Grow" article from last year to get you ready for the Christmas season!
 • 
Austin Franke
#8: Yes, Design Thinking (& Innovation) is Bullsh*t - Part 3
Listen now (35 min) | In Part 2 of our Design Thinking series, we discuss why Design Thinking is a poor tool for innovation and Austin reveals his…
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Austin Franke
November 2022
Want to Chat About Your Brand?
Book a FREE 30-minute intro call today.
 • 
Austin Franke
#7: Yes, Design Thinking (& Innovation) is Bullsh*t - Part 2
Listen now (36 mins) | In Part 2 of our Design Thinking series, we discuss the reality of innovation and the myth of IDEO's success.
 • 
Austin Franke
#6: Yes, Design Thinking (& Innovation) is Bullsh*t - Part 1
Listen now (32 mins) | In Part 1 Stef and Austin discuss IDEO's lack of awareness when coining the term "design thinking," its red flags, and the flawed…
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Austin Franke
October 2022
Talking Brand Purpose With Nick Asbury
Writer Nick Asbury interviews me about my views on brand purpose, Catholicism, "unschooling," and social media.
 • 
Austin Franke
#5: Do We Really Need Marketing? Yes. Even Tesla.
Listen now (36 mins) | Stef and Austin debunk the idea that brands can grow significantly without paid marketing. We also discuss the startup and…
 • 
Austin Franke
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