Where "Meaning-Free Distinctiveness" Jumps the Shark

The Ehrenberg-Bass Institute takes their prescription too far. Here's what brands can do instead.

Nov 18 • 

Austin Franke

3

1

I’m Writing a Book: Show The Duck—The Hidden Power of Distinctiveness to Grow Brands

Here's a sneak peek.

Nov 10 • 

Austin Franke

1

1

A Cringe 90s Icon: The "Free Money" Guy

What Matthew Lesko can teach marketers.

Nov 4 • 

Austin Franke

1

October 2025

The Wild Branding History Of: Horror Films

Explore the origin stories of distinctive brand assets in Halloween classics. No Spoilers!

Oct 14 • 

Austin Franke

1

2

The Wild Branding History of: Pringles

The Story Behind Pringles’ Name, Mascot, and Memorable Marketing

Oct 8 • 

Austin Franke

3

September 2025

NEW: What The Duck!

Explore the origin stories of the weirdest—and most iconic—brand names, assets, & campaigns

Sep 12 • 

Austin Franke

2

The One Thing AI Can’t Generate: Distinctiveness

In a world of generative sameness, distinctiveness will decide who survives.

Sep 9 • 

Austin Franke

11

2

3

August 2025

Why Branding Bullsh*t Never Dies.

What brand designers, unsuspecting clients, and design influencers gain from branding bullsh*t.

Aug 6 • 

Austin Franke

8

5

1

June 2025

Creative Awards Don’t Build Brands.

At this year's Cannes Lions awards, agencies will win applause and clients will lose effectiveness.

Jun 16 • 

Austin Franke

3

4

3

Boring Ads Can Be Effective Too.

Cringe personal injury lawyers are on to something.

Jun 4 • 

Austin Franke

3

5

2

May 2025

Brand Love Won't Save Your Soul

Why Brand Love Is Exploitative And Dishonest

May 6 • 

Austin Franke

4

1

April 2025

"Meaningless Distinctiveness": 20 Examples and Their Backstories.

Lions and Nazis and "Mother McDonald's Breasts," Oh My!

Apr 16

6

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