Branding Bullsh*t

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The BS Show

The BS Show

Brand Strategists Stef Hamerlinck and Austin Franke discuss the BS and myths that run rampant in the brand design, advertising, and marketing industries.
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#9: Stef, myself, and ChatGPT discuss the 2023 Super Bowl Commercials.
Listen now (37 min) | We discuss beloved ads that sucked, an ad I hated that worked, and one ad that is so bad I could write an entire article on it…
 • 
Austin Franke
 and 
Stef Hamerlinck
#8: Yes, Design Thinking (& Innovation) is Bullsh*t - Part 3
Listen now (35 min) | In Part 2 of our Design Thinking series, we discuss why Design Thinking is a poor tool for innovation and Austin reveals his…
 • 
Austin Franke
#7: Yes, Design Thinking (& Innovation) is Bullsh*t - Part 2
Listen now (36 min) | In Part 2 of our Design Thinking series, we discuss the reality of innovation and the myth of IDEO's success.
 • 
Austin Franke
#6: Yes, Design Thinking (& Innovation) is Bullsh*t - Part 1
Listen now (32 min) | In Part 1 Stef and Austin discuss IDEO's lack of awareness when coining the term "design thinking," its red flags, and the flawed…
 • 
Austin Franke
#5: Do We Really Need Marketing? Yes. Even Tesla.
Listen now (36 min) | Stef and Austin debunk the idea that brands can grow significantly without paid marketing. We also discuss the startup and…
 • 
Austin Franke
#4: Absurd Branding Press Releases
Listen now (39 min) | Stef and Austin discuss absurd press releases for a Toys R' Us rebrand, a Velveeta Ad Campaign, and KFC's new tagline.
 • 
Austin Franke
#3: Critiquing "Clever" Billboards
Listen now (34 min) | We discuss some bad/good examples in OOH (out of home) advertising. We also discuss a Toys R' Us rebrand press release and the…
 • 
Austin Franke
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