Branding Bullsh*t | Austin Franke | Substack

37:26

The BS Show

Brand Strategists Stef Hamerlinck and Austin Franke discuss the BS and myths that run rampant in the brand design, advertising, and marketing industries.

LATEST

·

37:26

#9: Stef, myself, and ChatGPT discuss the 2023 Super Bowl Commercials.

New

37:26

#9: Stef, myself, and ChatGPT discuss the 2023 Super Bowl Commercials.

We discuss beloved ads that sucked, an ad I hated that worked, and one ad that is so bad I could write an entire article on it. Plus, guest appearances…

Mar 6 •

and

Stef Hamerlinck

34:52

#8: Yes, Design Thinking (& Innovation) is Bullsh*t - Part 3

Listen now (35 min) | In Part 2 of our Design Thinking series, we discuss why Design Thinking is a poor tool for innovation and Austin reveals his…

Dec 14, 2022 •

35:43

#7: Yes, Design Thinking (& Innovation) is Bullsh*t - Part 2

In Part 2 of our Design Thinking series, we discuss the reality of innovation and the myth of IDEO's success.

Nov 23, 2022 •

32:02

#6: Yes, Design Thinking (& Innovation) is Bullsh*t - Part 1

In Part 1 Stef and Austin discuss IDEO's lack of awareness when coining the term "design thinking," its red flags, and the flawed case for "disruptive…

Nov 8, 2022 •

36:18

#5: Do We Really Need Marketing? Yes. Even Tesla.

Stef and Austin debunk the idea that brands can grow significantly without paid marketing. We also discuss the startup and branding community's…

Oct 3, 2022 •

38:46

#4: Absurd Branding Press Releases

Stef and Austin discuss absurd press releases for a Toys R' Us rebrand, a Velveeta Ad Campaign, and KFC's new tagline.

Sep 6, 2022 •

33:56

#3: Critiquing "Clever" Billboards

We discuss some bad/good examples in OOH (out of home) advertising. We also discuss a Toys R' Us rebrand press release and the ridiculous Staples logo…

Aug 23, 2022 •

35:05

#2: Breaking Bad & Better Call Saul Advertising Analysis

Stef and Austin analyze Saul Goodman's ads in Breaking Bad and Better Call Saul as well as the real-life Saul Goodman in Austin's city, David Gruber.

Aug 9, 2022 •

27:54

#1: Naming & Designing the New Show

We name the new show and use AI to design our distinctive assets.

Jul 27, 2022 •

and

Stef Hamerlinck

#nojs-banner { position: fixed; bottom: 0; left: 0; padding: 16px 16px 16px 32px; width: 100%; box-sizing: border-box; background: red; color: white; font-family: -apple-system, "Segoe UI", Roboto, Helvetica, Arial, sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol"; font-size: 13px; line-height: 13px; } #nojs-banner a { color: inherit; text-decoration: underline; } This site requires JavaScript to run correctly. Please turn on JavaScript or unblock scripts