Branding Bullsh*t

Branding Bullsh*t

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"Meaningless Distinctiveness": 20 Examples and Their Backstories.
Lions and Nazis and "Mother McDonald's Breasts," Oh My!
I Don't Wanna Grow Up, I'm A...Powerful Brand Asset.
Jingles deserve a comeback.
 • 
Austin Franke
Branding Bullsh*t Is Not Harmless.
My family's 101-year-old restaurant and the consequences of bad advice.
 • 
Austin Franke
2
2025 Super Bowl Ads - Winners and Losers
My controversial picks for the best and worst Super Bowl ads of this year.
 • 
Austin Franke
2
Brand Cliches: Chiropractors
From Papyrus fonts, to abstract swooshy people logos, I take a quick look at my local chiropractor brand cliches.
 • 
Austin Franke
Brand Cliches: Mattresses
From pointy swooshes to bullshit science, I take a quick look at a few mattress brand cliches.
 • 
Austin Franke
Brand Cliches: Coffee Shops
From earthy colors, to unrealistic diversity in ads, I take a quick look at a few coffee shop cliches.
 • 
Austin Franke
2022 Super Bowl Ads - Winners and Losers
Which ads will actually sell products, and not just entertain consumers or win advertising awards?
 • 
Austin Franke
How Christmas Movies Grow
Why have we anointed a handful of Christmas movies as Christmas classics? I do some digging.
 • 
Austin Franke
Bad Ad - VW's "The Force"
Learn why the most watched Super Bowl ad of all time likely benefited the agency behind the ad more than Volkswagen.
 • 
Austin Franke
Good Brand - State Farm
Looks like State Farm has read the evidence regarding the importance of distinctiveness in advertising.
 • 
Austin Franke
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