Brand Cliches: Chiropractors
I look at my local chiropractor brand cliches, from Papyrus fonts to abstract swooshy people logos.
For anyone new here, I’m the founder of Woo Punch, a brand consultancy rooted in evidence-based brand design. I write about the evidence that debunks brand purpose, differentiation, brand love, loyalty marketing, customer personas, color psychology, mission statements, customer engagement, AdTech, and “hustle culture.”
Want to chat about your brand? Schedule a free intro call.
If you want to stick in buyers’ minds over time and avoid confusion with other brands, you must first research the market to identify which cliches you need to avoid.
I did a quick competitive analysis of chiropractors to see how a new brand could avoid looking like everyone else.
Note: Because there are no dominant nationwide chiropractor brands that I know of, I took several logos from my local area in and around Milwaukee, WI.
Brand Design Cliches to Avoid.
Advertising Cliches to Avoid.
Generic ads using stock photos & music
Local ads that use nationwide templates
Local ads that start with nationwide stock footage, then transition to local, poorly lit, B-roll & testimonials of generic clinic interactions
Bonus: A chiropractor who used his ad as an excuse to feel up actresses
The good news is, if you’re a chiropractor, it’s pretty easy to stand out!