For anyone new here, I’m the founder of Woo Punch, a brand consultancy rooted in evidence-based brand design. I write about the evidence that debunks brand purpose, differentiation, brand love, loyalty marketing, customer personas, color psychology, mission statements, customer engagement, AdTech, and “hustle culture.”

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If you want to stick in buyers’ minds over time and avoid confusion with other brands, you must first research the market to identify which cliches you need to avoid.

I did a quick competitive analysis of chiropractors to see how a new brand could avoid looking like everyone else.

Note: Because there are no dominant nationwide chiropractor brands that I know of, I took several logos from my local area in and around Milwaukee, WI.

Brand Design Cliches to Avoid.

Advertising Cliches to Avoid.

1. Generic ads using stock photos & music

2. Local ads that use nationwide templates

3. Local ads that start with nationwide stock footage, then transition to local, poorly lit, B-roll & testimonials of generic clinic interactions

4. Bonus: A chiropractor who used his ad as an excuse to feel up actresses

The good news is, if you’re a chiropractor, it’s pretty easy to stand out!

Want to chat about your brand? Schedule a free intro call.