Archive - Branding Bullsh*t

Creative Awards Don’t Build Brands.

At this year's Cannes Lions awards, agencies will win applause and clients will lose effectiveness.

Jun 16 •

Boring Ads Can Be Effective Too.

Cringe personal injury lawyers are on to something.

Jun 4 •

May 2025

Brand Love Won't Save Your Soul

Why Brand Love Is Exploitative And Dishonest

May 6 •

April 2025

"Meaningless Distinctiveness": 20 Examples and Their Backstories.

Lions and Nazis and "Mother McDonald's Breasts," Oh My!

Apr 16

I Don't Wanna Grow Up, I'm A...Powerful Brand Asset.

Jingles deserve a comeback.

Apr 1 •

March 2025

February 2025

2025 Super Bowl Ads - Winners and Losers

My controversial picks for the best and worst Super Bowl ads of this year.

Feb 11 •

October 2024

Crossword Puzzle - Guess The Brand Guru

Take a break, have a laugh, and solve a puzzle.

Oct 23, 2024 •

Crossword Puzzle - Guess The Buzzword

Take a break, have a laugh, and solve a puzzle.

Oct 16, 2024 •

September 2024

Is Brand Strategy Bullshit?

I talk about why brand strategy is overkill and a distraction when applied to design in my conversation with Stef Hamerlinck of the Let's Talk Branding…

Sep 5, 2024 •

and

Stef Hamerlinck

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