Branding Bullsh*t

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#9: Stef, myself, and ChatGPT discuss the 2023 Super Bowl Commercials.Listen now (37 min) | We discuss beloved ads that sucked, an ad I hated that worked, and one ad that is so bad I could write an entire article on it…
Austin Franke
and
Stef Hamerlinck

February 2023

Find out which audience favorite made my WORST list and why two ads I didn't enjoy made my BEST list.
Austin Franke
Read my analysis of last year's Super Bowl ads if you want something to talk about with friends this Sunday or more of a reason to watch this year's…
Austin Franke
The Super Bowl is around the corner. Prepare for this year's ads by reading my previous article on why I think the most iconic Super Bowl ad of all time…
Austin Franke

December 2022

You can now listen to The BS Show on the go.
Austin Franke
and
Stef Hamerlinck
It's Christmas time again, so I'm re-sending out my "How Christmas Movies Grow" article from last year to get you ready for the Christmas season!
Austin Franke
#8: Yes, Design Thinking (& Innovation) is Bullsh*t - Part 3Listen now (35 min) | In Part 2 of our Design Thinking series, we discuss why Design Thinking is a poor tool for innovation and Austin reveals his…
Austin Franke

November 2022

Book a FREE 30-minute intro call today.
Austin Franke
#7: Yes, Design Thinking (& Innovation) is Bullsh*t - Part 2Listen now (36 min) | In Part 2 of our Design Thinking series, we discuss the reality of innovation and the myth of IDEO's success.
Austin Franke
#6: Yes, Design Thinking (& Innovation) is Bullsh*t - Part 1Listen now (32 min) | In Part 1 Stef and Austin discuss IDEO's lack of awareness when coining the term "design thinking," its red flags, and the flawed…
Austin Franke

October 2022

Writer Nick Asbury interviews me about my views on brand purpose, Catholicism, "unschooling," and social media.
Austin Franke
#5: Do We Really Need Marketing? Yes. Even Tesla.Listen now (36 min) | Stef and Austin debunk the idea that brands can grow significantly without paid marketing. We also discuss the startup and…
Austin Franke
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