Branding Bullsh*t
The BS Show
#1: Naming & Designing the New Show
0:00
-27:54

#1: Naming & Designing the New Show

We name the new show and use AI to design our distinctive assets.

Latest Episodes

*You can also listen on Google Podcasts, Pandora, Stitcher, or wherever else you listen to your favorite podcasts.


Watch the Video for a Better Experience.

In our first live episode, we kept it off the cuff* and jumped in without a name or a brand. Then, after about 15 minutes of chatting, we settled on The BS Show. We even created our first meaningless distinctive brand asset! It’s a duck, by the way…

*Staying true to our plan to remain off the cuff, we also forgot to check our audio levels. We’ll do better next time ;)


Thanks for reading Branding Bullsh*t! Subscribe for free to receive new posts and support my work.

Discussion about this podcast

Branding Bullsh*t
The BS Show
Brand Strategists Stef Hamerlinck and Austin Franke discuss the BS and myths that run rampant in the brand design, advertising, and marketing industries.