Watch the Video for a Better Experience.
Austin goes even deeper into the pitfalls of our obsession with innovation for brand growth. He also starts making the case against Design Thinking as a tool for innovation, even if innovation is the magic bullet Clayton Christensen and others say it is.
View Austin’s slide presentation for a quick scan of this 3-part series.
In Part 2, we discuss:
The reality of innovation.
The myth of IDEO's success.
The biases that led to Innovation's popularity.
The surprising source of most true innovations throughout history (Spoiler Alert: It wasn't 5-day Design Sprints).
The inaccurate and misunderstood lore of IDEO’s Apple Mouse.
Austin’s boring (but effective) alternative to innovation.
In Part 1, we discuss:
The red flags that led Austin to doubt Design Thinking 3 years ago.
What Design Thinking is.
The origins of design thinking (you don't want to miss this fascinating story).
Why innovation is the first key to understanding why Design Thinking is bullsh*t.
Where the theory of “disruptive innovation” came from and how it was built on cherry-picked case studies (that didn’t pan out in the end) and circular arguments.
Relevant Visuals for Listeners:
Dateline Episode on IDEO:
The “Poo Trap” Infomercial.
Failed IDEO projects touted as successes: