Nov 23, 2022 • 36M

#7: Yes, Design Thinking (& Innovation) is Bullsh*t - Part 2

In Part 2 of our Design Thinking series, we discuss the reality of innovation and the myth of IDEO's success.

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Appears in this episode

Austin Franke
Brand Strategists Stef Hamerlinck and Austin Franke discuss the BS and myths that run rampant in the brand design, advertising, and marketing industries.
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Austin goes even deeper into the pitfalls of our obsession with innovation for brand growth. He also starts making the case against Design Thinking as a tool for innovation, even if innovation is the magic bullet Clayton Christensen and others say it is.

View Austin’s slide presentation for a quick scan of this 3-part series.

In Part 2, we discuss:

  • The reality of innovation.

  • The myth of IDEO's success.

  • The biases that led to Innovation's popularity.

  • The surprising source of most true innovations throughout history (Spoiler Alert: It wasn't 5-day Design Sprints).

  • The inaccurate and misunderstood lore of IDEO’s Apple Mouse.

  • Austin’s boring (but effective) alternative to innovation.

In Part 1, we discuss:

  • The red flags that led Austin to doubt Design Thinking 3 years ago.

  • What Design Thinking is.

  • The origins of design thinking (you don't want to miss this fascinating story).

  • Why innovation is the first key to understanding why Design Thinking is bullsh*t.

  • Where the theory of “disruptive innovation” came from and how it was built on cherry-picked case studies (that didn’t pan out in the end) and circular arguments.

Relevant Visuals for Listeners:

Dateline Episode on IDEO:

The “Poo Trap” Infomercial.

Failed IDEO projects touted as successes:

LA County Voting System
Oral B Toothbrush
Willow Breast Pump
Original Apple Mouse