Branding Bullsh*t | Austin Franke | Substack

Branding Myths - Differentiate or Die

Customers rarely perceive differentiation, and the few that do, shouldn't be the focus of your marketing efforts.

Feb 10, 2021 •

Most Popular

2023 Super Bowl Ads - Winners and Losers

Feb 13 • Austin Franke

Talking Brand Purpose With Nick Asbury

Oct 17, 2022 • Austin Franke

#9: Stef, myself, and ChatGPT discuss the 2023 Super Bowl Commercials.

Mar 6 • Austin Franke and Stef Hamerlinck

37:26

New

Top

#9: Stef, myself, and ChatGPT discuss the 2023 Super Bowl Commercials.

We discuss beloved ads that sucked, an ad I hated that worked, and one ad that is so bad I could write an entire article on it. Plus, guest appearances…

Mar 6 •

and

Stef Hamerlinck

37:26

2023 Super Bowl Ads - Winners and Losers

Find out which audience favorite made my WORST list and why two ads I didn't enjoy made my BEST list.

Feb 13 •

Resend: Last Year's Super Bowl Ad Winners and Losers

Read my analysis of last year's Super Bowl ads if you want something to talk about with friends this Sunday or more of a reason to watch this year's…

Feb 8 •

Resend: Bad Ads - VW's "The Force"

The Super Bowl is around the corner. Prepare for this year's ads by reading my previous article on why I think the most iconic Super Bowl ad of all time…

Feb 6 •

The BS Show is Now a Podcast!

You can now listen to The BS Show on the go.

Dec 22, 2022 •

and

Stef Hamerlinck

Resend: How Christmas Movies Grow

It's Christmas time again, so I'm re-sending out my "How Christmas Movies Grow" article from last year to get you ready for the Christmas season!

Dec 16, 2022 •

#8: Yes, Design Thinking (& Innovation) is Bullsh*t - Part 3

Listen now (35 min) | In Part 2 of our Design Thinking series, we discuss why Design Thinking is a poor tool for innovation and Austin reveals his…

Dec 14, 2022 •

34:52

Branding Bullsh*t

Branding Bullsh*t

Austin Franke, founder of Woo Punch debunks branding, marketing, and advertising bullshit with evidence.

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