Jul 27, 2022 • 28M

#1: Naming & Designing the New Show

We name the new show and use AI to design our distinctive assets.

 
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Appears in this episode

Austin Franke
Stef Hamerlinck
Writes Let's talk branding Subscribe
Brand Strategists Stef Hamerlinck and Austin Franke discuss the BS and myths that run rampant in the brand design, advertising, and marketing industries.
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In our first live episode, we kept it off the cuff* and jumped in without a name or a brand. Then, after about 15 minutes of chatting, we settled on The BS Show. We even created our first meaningless distinctive brand asset! It’s a duck, by the way…

*Staying true to our plan to remain off the cuff, we also forgot to check our audio levels. We’ll do better next time ;)

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