Jul 27, 2022 • 28M

#1: Naming & Designing the New Show

We name the new show and use AI to design our distinctive assets.

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Brand Strategists Stef Hamerlinck and Austin Franke discuss the BS and myths that run rampant in the brand design, advertising, and marketing industries.
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In our first live episode, we kept it off the cuff* and jumped in without a name or a brand. Then, after about 15 minutes of chatting, we settled on The BS Show. We even created our first meaningless distinctive brand asset! It’s a duck, by the way…

*Staying true to our plan to remain off the cuff, we also forgot to check our audio levels. We’ll do better next time ;)

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