Brand Science

A World Without Branding & Advertising

A world without branding & advertising might seem like a utopia, but I wouldn't want to live in that world.

Feb 1, 2022 •

Bad Ad - VW's "The Force"

Learn why the most watched Super Bowl ad of all time likely benefited the agency behind the ad more than Volkswagen.

Dec 22, 2021 •

Remember Beanie Babies?

What does the Beanie Baby craze of the late 1990s tell us about the power of branding and labels?

Dec 8, 2021 •

Bias in Football & Marketing

A high school football coach in Arkansas has a radical approach to the sport. Can marketers learn from him?

Jun 4, 2021 •

Branding Myths - Color Psychology

Colors don't have universal meaning, and prioritizing color meaning in brand design is a worthless exercise.

Mar 11, 2021 •

Branding Myths - Brand Purpose

Consumers aren't dumb. They know you are a brand selling products. Consumers might "say" they care about a brand's values, but their purchase behavior…

Mar 11, 2021 •

Branding Myths - Mission Statements

Mission Statements don't inspire anyone or keep them accountable, regardless of how well they are written.

Mar 2, 2021 •

Branding Myths - Differentiate or Die

Customers rarely perceive differentiation, and the few that do, shouldn't be the focus of your marketing efforts.

Feb 10, 2021 •

#nojs-banner { position: fixed; bottom: 0; left: 0; padding: 16px 16px 16px 32px; width: 100%; box-sizing: border-box; background: red; color: white; font-family: -apple-system, "Segoe UI", Roboto, Helvetica, Arial, sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol"; font-size: 13px; line-height: 13px; } #nojs-banner a { color: inherit; text-decoration: underline; } This site requires JavaScript to run correctly. Please turn on JavaScript or unblock scripts