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Category-Defiant Distinctiveness in Action
A companion piece for my previous article; Where Meaning-Free Distinctiveness Jumped the Shark
Feb 23
•
Austin Franke
3
1
Why Branding Bullsh*t Never Dies.
What brand designers, unsuspecting clients, and design influencers gain from branding bullsh*t.
Aug 6, 2025
•
Austin Franke
9
5
1
Brand Love Won't Save Your Soul
Why Brand Love Is Exploitative And Dishonest
May 6, 2025
•
Austin Franke
5
1
Design Has a "Brand Strategy" Problem.
How a Fixation on Strategy is Distracting Designers and Hurting Businesses.
Mar 3, 2025
•
Austin Franke
119
39
26
A World Without Branding & Advertising
A world without branding & advertising might seem like a utopia, but I wouldn't want to live in that world.
Feb 1, 2022
•
Austin Franke
1
On Bullsh*t
Why I use the word "bullshit" to expose the marketing industry.
Nov 29, 2021
•
Austin Franke
Book Recommendations
If I assigned a reading list for a class on spotting bullshit in the marketing industry, I would assign these books, in this order.
Jul 13, 2021
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Austin Franke
1
2
Bias in Football & Marketing
A high school football coach in Arkansas has a radical approach to the sport. Can marketers learn from him?
Jun 4, 2021
•
Austin Franke
Branding Myths - Differentiate or Die
Customers rarely perceive differentiation, and the few that do, shouldn't be the focus of your marketing efforts.
Feb 10, 2021
•
Austin Franke
8
2
2
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