Listen now (35 min) | In Part 2 of our Design Thinking series, we discuss why Design Thinking is a poor tool for innovation and Austin reveals his alternative oversimplified hexagons for success. For the full experience, watch the episode at brandingbullshit.comIn Part 3, we discuss:The three primary pitfalls of Design Thinking as a tool for innovation.Why Apple and Steve Jobs have never been design thinkers (despite Design Thinking enthusiasts pointing to them as Design Thinking gods).The iPenis.Problems with brainstorming.The many biases that have led to Design Thinking becoming a $6 billion industry.Why Design Thinking is a dangerous tool for brand identity design.My signature (oversimplified) 5 hexagons that can help you become the next Facebook or Coca-Cola.The famous brand that has always followed my 5 hexagons.