The Ehrenberg-Bass Institute takes their prescription too far. Here's what brands can do instead.
Brilliant. Thank you. I am working with a brand that has symbol in their logo which is the same as almost every other competitor in their sector. This helps my discussions about the challenges with that and a potential approach to change.
Thank you for reading! I'm glad I could be helpful :)
Brilliant. Thank you. I am working with a brand that has symbol in their logo which is the same as almost every other competitor in their sector. This helps my discussions about the challenges with that and a potential approach to change.
Thank you for reading! I'm glad I could be helpful :)