"Strategy isn’t the villain here—bad strategy is." Completely agree! Also - too often brand strats stops being used after the Vis-id is done, when really it should shape the full brand experience, from products, to decisions to how a brand lives in culture, even to who you hire!
"Strategy isn’t the villain here—bad strategy is." Completely agree! Also - too often brand strats stops being used after the Vis-id is done, when really it should shape the full brand experience, from products, to decisions to how a brand lives in culture, even to who you hire!
I also agree, but the real value of brand strategy comes into play after the visual identity is complete. It isn’t as essential during the design process itself.
There’s a reason brands with “meaningless” assets enter the culture after those assets are designed, and it’s not because of what the assets convey or evoke or any strategy involved in their creation (most were created with very little if any strategy like Apple and Dominos). It’s the strategy that follows when applied to every other area of business combined with the consistent use of those assets.
"Strategy isn’t the villain here—bad strategy is." Completely agree! Also - too often brand strats stops being used after the Vis-id is done, when really it should shape the full brand experience, from products, to decisions to how a brand lives in culture, even to who you hire!
I also agree, but the real value of brand strategy comes into play after the visual identity is complete. It isn’t as essential during the design process itself.
There’s a reason brands with “meaningless” assets enter the culture after those assets are designed, and it’s not because of what the assets convey or evoke or any strategy involved in their creation (most were created with very little if any strategy like Apple and Dominos). It’s the strategy that follows when applied to every other area of business combined with the consistent use of those assets.