Crossword Puzzle - Mission Statements

Can you guess the popular brands behind these cliche, lofty, and arrogant mission statements?

For anyone new here, I’m the founder of Woo Punch, a brand consultancy rooted in evidence-based brand design. I write about the evidence that debunks brand purpose, differentiation, brand love, loyalty marketing, customer personas, color psychology, mission statements, customer engagement, AdTech, and “hustle culture.”

Want to chat about your brand? Schedule a free intro call.

P.S. I’m now back on LinkedIn after a 3 year hiatus, where I also share my thoughts these days.

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I’m experimenting with some new ideas for Branding Bullshit.

In Nick Asbury’s new book, “The Road to Hell,” he highlights that brand purpose can stifle creativity. As brands ascend the ladder of abstraction, they risk becoming clichés.

I’ve decided to emphasize this point with a crossword puzzle. It’s inherently difficult (nay! impossible!) because of the nature of mission statements.

Click here to complete it online or print it off for your coworkers.

Answers can be found below for those who want a good laugh without putting the work in.

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