Brand Love Won't Save Your Soul
Why Brand Love Is Exploitative And Dishonest
For anyone new here, I’m the founder of Woo Punch, a brand consultancy rooted in evidence-based brand design. I write about the evidence that debunks brand purpose, differentiation, brand love, loyalty marketing, customer personas, color psychology, mission statements, customer engagement, AdTech, and “hustle culture.”
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I wrote a piece for How Brands Are Built on the moral theater of “brand love,” the spiritual language marketers borrow to justify it, and why it’s exploitative and dishonest (even if unintentionally).
Here’s an excerpt:
Modern marketers talk like they’re founding monasteries: “community,” “devotion,” “purpose.” But they’re not building anything sacred. They’re just trying to sell products and feel better about it.
At some point, selling something people wanted wasn’t enough. Customers weren’t just supposed to buy and leave. All of a sudden, they had to believe. They had to belong. They had to evangelize. Get the tattoo. Identify with the values.
Seth Godin, Simon Sinek, Kevin Roberts—it’s the same sermon with different titles. Tribes. Whys. Lovemarks. Different preacher, same altar: business as spiritual mission.
Read the full article here.