Brand Cliches: Mattresses
From pointy swooshes to bullshit science, I look at a few mattress brand cliches.
For anyone new here, I’m the founder of Woo Punch, a brand consultancy rooted in evidence-based brand design. I write about the evidence that debunks brand purpose, differentiation, brand love, loyalty marketing, customer personas, color psychology, mission statements, customer engagement, AdTech, and “hustle culture.”
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If you want to stick in buyers’ minds over time and avoid confusion with other brands, you must first research the market to identify which cliches you need to avoid.
I did a quick competitive analysis of the mattress category to see how a new brand could avoid looking like everyone else.
Brand Design Cliches to Avoid.
Advertising Cliches to Avoid.
Ads promoting bullshit science.
Ads featuring mattresses that somehow make the world a better place.
Bed jumping + mattresses that make the world a better place.
Bonus: An ad promoting bullshit science for dogs.
The good news is, if you own a mattress company, it’s pretty easy to stand out!
Let’s chat: austin@woopunch.com