Branding Bullsh*t

Share this post

Brand Cliches: Coffee Shops

www.brandingbullshit.com

Brand Cliches: Coffee Shops

I look at a few coffee shop cliches, from earthy colors to utopian diversity in ads.

Austin Franke
May 1, 2022
Share this post

Brand Cliches: Coffee Shops

www.brandingbullshit.com

For anyone new here, I’m the founder of Woo Punch, a brand consultancy rooted in evidence-based brand design. I write about the evidence that debunks brand purpose, differentiation, brand love, loyalty marketing, customer personas, color psychology, mission statements, customer engagement, AdTech, and “hustle culture.”

Want to chat about your brand? Schedule a free intro call.

”

Thanks for reading Branding Bullsh*t! Subscribe for free to receive new posts and support my work.


If you want to stick in buyers’ minds over time and avoid confusion with other brands, you must first research the market to identify which cliches you need to avoid.

I did a quick competitive analysis of coffee shops to see how a new brand could avoid looking like everyone else.

Brand Design Cliches to Avoid.

Advertising Cliches to Avoid.

  1. Ads featuring utopias of unrealistically diverse patrons and overly friendly baristas.

  2. Ads showcasing $15/hr baristas who are obsessed with their jobs.

  3. Coffee shop corporations that brag about the good they do in the world (even when those initiatives benefit them financially).

  4. Closeups of beans.

  5. Bonus: This SNL skit poking fun at Dunkin Donuts commercials.

The good news is, if you own a coffee shop, it’s pretty easy to stand out!

Let’s chat: austin@woopunch.com


Thanks for reading Branding Bullsh*t! Subscribe for free to receive new posts and support my work.

Share this post

Brand Cliches: Coffee Shops

www.brandingbullshit.com
Previous
Next
Comments
TopNew

No posts

Ready for more?

© 2023 Woo Punch LLC
Privacy ∙ Terms ∙ Collection notice
Start WritingGet the app
Substack is the home for great writing