Brand Cliches: Coffee Shops
I look at a few coffee shop cliches, from earthy colors to utopian diversity in ads.
For anyone new here, I’m the founder of Woo Punch, a brand consultancy rooted in evidence-based brand design. I write about the evidence that debunks brand purpose, differentiation, brand love, loyalty marketing, customer personas, color psychology, mission statements, customer engagement, AdTech, and “hustle culture.”
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If you want to stick in buyers’ minds over time and avoid confusion with other brands, you must first research the market to identify which cliches you need to avoid.
I did a quick competitive analysis of coffee shops to see how a new brand could avoid looking like everyone else.
Brand Design Cliches to Avoid.
Advertising Cliches to Avoid.
Ads featuring utopias of unrealistically diverse patrons and overly friendly baristas.
Ads showcasing $15/hr baristas who are obsessed with their jobs.
Coffee shop corporations that brag about the good they do in the world (even when those initiatives benefit them financially).
Bonus: This SNL skit poking fun at Dunkin Donuts commercials.
The good news is, if you own a coffee shop, it’s pretty easy to stand out!
Let’s chat: austin@woopunch.com