If I assigned a reading list for a class on spotting bullshit in the marketing industry, I would assign these books, in this order.
Great list, thank you! I can also recommend "Good Strategy Bad Strategy: The Difference and Why It Matters" by Richard Rumelt.
I literally just picked up Good Strategy Bad Strategy! Thanks for the recs!
Great list, thank you! I can also recommend "Good Strategy Bad Strategy: The Difference and Why It Matters" by Richard Rumelt.
I literally just picked up Good Strategy Bad Strategy! Thanks for the recs!