Watch Episode #1 of My New Show with Stef Hamerlinck

Stef Hamerlinck, host of the industry-leading Let's Talk Branding podcast, and I launched a new video series where we rant about the insanity of the branding industry.

For anyone new here, I’m the founder of Woo Punch, a brand consultancy rooted in evidence-based brand design. I write about the evidence that debunks brand purpose, differentiation, brand love, loyalty marketing, customer personas, color psychology, mission statements, customer engagement, AdTech, and “hustle culture.”

Want to chat about your brand? Schedule a free intro call.


In our first live episode, we kept it off the cuff* and jumped in without a name or a brand. Then, after about 15 minutes of chatting, we settled on The BS Show. We even created our first meaningless distinctive brand asset! It’s a duck, by the way…

*Staying true to our plan to remain off the cuff, we even forgot to check our audio levels. We’ll do better next time ;)


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Podcast host at Let's talk branding
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