Aug 9, 2022 • 35M

#2: Breaking Bad & Better Call Saul Advertising Analysis

Stef and Austin analyze Saul Goodman's ads in Breaking Bad and Better Call Saul as well as the real-life Saul Goodman in Austin's city, David Gruber.

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Austin Franke
Brand Strategists Stef Hamerlinck and Austin Franke discuss the BS and myths that run rampant in the brand design, advertising, and marketing industries.
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Is Saul Goodman's advertising strategy in Breaking Bad and Better Call Saul effective? You bet it is!

Stef and Austin explain why Saul's commercials would have likely killed in real life!

We also look at local lawyer David Gruber, a real-life Saul Goodman in Milwaukee, WI (my home), who has leveraged his own cheesy persona and tagline for over 13 years.

Bonus: Stef dabbles with AI branding for the show again...

Relevant Visuals for Listeners:

Davis and Main blue orb ad:

Jimmy’s Version:

“Gimmy Jimmy” ad:

Saul Goodman’s Breaking Bad ad:

David Gruber (Milwaukee, WI) talking heads ad:

David Gruber whiteboard ad: