Branding Bullsh*t

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Branding Myths - Differentiate or Die
Customers rarely perceive differentiation, and the few that do, shouldn't be the focus of your marketing efforts.
 • 
Austin Franke
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2023 Super Bowl Ads - Winners and Losers
 • Austin Franke
Talking Brand Purpose With Nick Asbury
 • Austin Franke
#9: Stef, myself, and ChatGPT discuss the 2023 Super Bowl Commercials.
 • Austin Franke and Stef Hamerlinck
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#9: Stef, myself, and ChatGPT discuss the 2023 Super Bowl Commercials.
Listen now (37 mins) | We discuss beloved ads that sucked, an ad I hated that worked, and one ad that is so bad I could write an entire article on it…
 • 
Austin Franke
 and 
Stef Hamerlinck
2023 Super Bowl Ads - Winners and Losers
Find out which audience favorite made my WORST list and why two ads I didn't enjoy made my BEST list.
 • 
Austin Franke
Resend: Last Year's Super Bowl Ad Winners and Losers
Read my analysis of last year's Super Bowl ads if you want something to talk about with friends this Sunday or more of a reason to watch this year's…
 • 
Austin Franke
Resend: Bad Ads - VW's "The Force"
The Super Bowl is around the corner. Prepare for this year's ads by reading my previous article on why I think the most iconic Super Bowl ad of all time…
 • 
Austin Franke
The BS Show is Now a Podcast!
You can now listen to The BS Show on the go.
 • 
Austin Franke
 and 
Stef Hamerlinck
Resend: How Christmas Movies Grow
It's Christmas time again, so I'm re-sending out my "How Christmas Movies Grow" article from last year to get you ready for the Christmas season!
 • 
Austin Franke
#8: Yes, Design Thinking (& Innovation) is Bullsh*t - Part 3
Listen now (35 min) | In Part 2 of our Design Thinking series, we discuss why Design Thinking is a poor tool for innovation and Austin reveals his…
 • 
Austin Franke
Branding Bullsh*t
Branding Bullsh*t
Austin Franke, founder of Woo Punch debunks branding, marketing, and advertising bullshit with evidence.
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